Business Challenge
Small home town Dentist Practice was unable to generate leads via the internet due, in part to its flash based Web site and lack of relevant content. Less than ten inbound sites linked to the website and it did not rank in search engine results. The Dental Practice needed an internet marketing strategy to drive large amounts of traffic to its website.
Our Solution
We implemented a comprehensive, multi-phased internet marketing solution that included:
• Adding keyword-rich content to every page of the Web site
• Implemented social bookmarking and link building strategies
• Pay per click (PPC) advertising
• Building a social networking presence on YouTube, Twitter, LinkedIn, Facebook, and other networking sites
• Creating and disseminating keyword-rich press releases
Results
The impact of our internet marketing solutions after the first year is extensive. Results included
• Increasing visitors to the Web site by 77%
• Generated an average of 6 leads per week
• Being listed on the 1st three pages of search engine results for more than 20 targeted keywords
• Over 1,200 keyword phrases are converted to Web site visits
• More than 210 different sources deliver traffic to the Web site
• Videos are viewed by several thousand visitors on YouTube
Business Challenge
Fine Dining Restaurant needed to market to potential customers and knowing that word-of-mouth referrals would not be enough needed to come up with an online marketing strategy to generate business. Upon learning that more than 4,000 internet users in their area searched for Italian restaurants we quickly discovered the need to develop an internet marketing strategy to effectively capture the attention of these potential clients. As a new Fine Dining restaurant against established restaurants with a fraction of their marketing budget we had to be laser focused with the marketing plan.
Our Solution
We implemented a comprehensive, multi-phased internet marketing solution that included:
• Understanding the competitive landscape and the online demand for Fine Dinning
• Preformed an extensive keyword analysis of local, organically high ranking, keywords
• Uncovered the preliminary demand estimate of more than 10,000 active local internet users searching each month for Fine Dinning
• Prioritized marketing objectives within their pre-defined budget
• Developed a campaign to capture immediate website visitors
• Marketing strategy was focused on localized targeting
Results
The impact of our internet marketing solutions after nine months was extensive. Results included
• Increasing visitors to the Web site by 113%
• Generated an average of 22 leads per week
• Being listed on the 1st three pages of search engine results for more than 20 targeted keywords
• Over 1,200 keyword phrases are converted to Web site visits
• More than 210 different sources deliver traffic to the Web site
• Videos are viewed by several thousand visitors on YouTube
• which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content
• Increased monthly revenue by 86% YTD over previous year
• Page views increased by 57% month-over-month
• Increase average bounce rate by 40%
• Leads increased by 91.3%
Business Challenge
Veterinary Clinic operating with three full-time veterinarians and seven full-time vet techs that provide services in a small but fast-growing community. The clinic has been in operation for 3 years and has tentative plans to expand to other locations. Current customers are moderately satisfied but due to competition customer retention is quite low. There are many competitors in the surrounding area some of whom serve the same residence.
Our Solution
• Focus on strategic marketing plan focused on attracting new prospects
• Developed two- step marketing plan to convert prospects into buying customers
• Increase customer retention rate
• Focus on increasing the customers
• Created well-pet health test as a lead generating tool
• Developed comprehensive marketing strategy to bundle related services with attractive pricing and promoting these services with host beneficiary relationships, content marketing and redesigning promotional materials
• Created survey to gather additional information in advance of the development of the marketing plan
Results
• In 97 days increased the number of customers from 874 by 31% to 1144
• Retention rate of current customers increased to 91%
• Increased well-pet dog and cat test screenings each year up from 11%
• Created two marketing strategies – one that targets acquiring new customers
• The second marketing strategy targets current customers and focuses retaining these customers and growing the clinic.