Google AdWords Display Campaigns means campaigns with low Cost Per Click and high Return On Investment as well as branding campaigns that make people remember your brand.
What if I told you that you can run profitable ads WITHOUT paying for them? You’d probably think I’m crazy right? Well, I must inform you that this is 100% possible and it’s done by offsetting your cost per acquisition. For example, lets say like me your’e a consultant and you sell consulting sessions. Before running your ads, you will need to know how much it costs to acquire a new customer.
Let’s say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a “up-sell offer” or small end product before your potential customer signs up for a full price session.
Without doing this, you’ll only end up profiting $80 per initial session. However, as an example you could sell a customized report for $20 and it’s a 1 time offer. When you generate a lead for your consulting sessions, you’re offering this low cost item first which will offset your cost per acquisition.
In simple terms, you’re using small end products/services to offset the cost of acquiring a new customer. When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.
This course dives deep into how to set up a successful Ads account. You’ll end this course knowing exactly how to use Google Ads to build, grow and expand your business.This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course.
Some of the best lessons in the course include:
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Lesson 1: Setting up KPI reports
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Lesson 2: Spying on competitors ad performance
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Lesson 3: Finding high quality keywords
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Lesson 4: Setup remarketing ads
