If you are new to the world of social media marketing then you may not be sure about what you have been doing these days. If you have been feeling a lot like Alice tumbling down the rabbit hole, then we have the perfect set of instructions for how you can decide which social media platform is best for you. But before going into the details for that, keep in mind that you need to be very clear about certain facts. These are:
- What is the purpose of joining social media?
- What kind of business do you have?
- What is your target audience? Their age, gender, social customs and norms.
- Do you even have a plan of action about what you will do?
Once you have answered all these questions, only then can you think about the right or wrong platform. How else are you supposed to know if Facebook is better than Twitter? So, make sure you research well before getting into the media usage phase, because the one and only most important thing that you need to do is reach the right audience at the right time, in the right manner. Here are the various platforms and some information on what is best for your kind of business.
The most widely and successfully used social media site, Facebook is where everyone and their grandmother can be found. Why? Because it combines pleasure with business perfectly. Did you know that 73% of the adult population in US is on Facebook? This means that your target audience is bound to fall in that group and you can easily have access to them through your business Facebook page.
There is one thing you need to understand though; Facebook is not the best place to increase your sales and revenue. But what it does do is allow literally everyone to find out about your existence. Another great thing is that Facebook has updated its marketing tool so that not only will you need to target random people hoping they take an interest in you, but you will be able to reach the individuals who are actually in need of your services or products.
Therefore, whether you are a B2B business or B2C, Facebook will be the perfect tool for you so long as you strategize properly and market appropriately.
Though not as popular as Facebook, Twitter still holds a distinct place in the world of social media, which is why it is an ideal social media platform. Research suggests that people who do use Twitter use it more than any other social media website. What you need to understand about Twitter is that it is used mostly by professionals because it allows them to not only get in touch with prospects but also other businesses that would be helpful for them.
Therefore, if you are someone who is regularly tweeting, then the chances of your business marketing tactics getting successful increase drastically. One more thing you will have to keep in mind is that on Twitter people are generally looking for promotions, discounts, sales, contests and other such offers. So, make sure that is how you gain their attention.
Twitter will allow you to not only create awareness about your business, but also get directly in touch with your prospects. And this is something you can make great use of. Once someone takes an interest in what you do, all you will need to do is keep that spark alive. So, offer as many incentives as you can without sounding too needy.
This is perhaps the one website that is excellent for not only publicity, but an increase in sales and revenue. Did you know that in just the previous year, Pinterest has become the third most used social media platform? Yes, and there is a reason behind it. 84% if the people using Pinterest are women. Yup, it simply cannot get better than this, unless you are selling something that is entirely male centric!
But this by no means implies that men cannot be found on Pinterest. If used the right way, it can be the biggest asset you have in your advertising plans. And this is the reason why it is considered to be the most valuable social media platform. After all, pictures speak louder than words. Therefore, make sure you find out what is the best marketing for your Pinterest board and get started.
YouTube
Imagine if pictures can take the world by storm, what will videos do? This is what YouTube does for your marketing plans. The idea is to video graph your business in such a way that people are mesmerized. The best part about YouTube is that no matter what sector you belong to, videos can come in handy. If nothing else, you can upload DIY tutorials and win people over by helping them get their tasks done themselves.
Make your own YouTube channel and start posting informative and interesting videos.
Another very popular social media platform is Instagram. If you have a target market of 18-29-year old’s who use their cell phones for business, then this is the perfect place for you. Another thing that you might be interested to know is that Instagram is the only platform that caters to the needs of Hispanics and Blacks. Again, do not take it as some kind of restriction but rather an added bonus for you.
The only thing you need to know about Instagram is that you want to make your business look amazing. Come up with exciting and captivating offers, suggestions or even news worthy items. Get your audiences involved so that they are the ones promoting your business instead of you doing it yourself. This is going to get you more popular than if you try advertising yourself. Contests are the best way to do this.
Now that you know which social media platform is best for what kind of business, pick your platform and start marketing!
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